Sharegains

The AIDA Model … Examples and Tips for using it in the real world

12 June, 2015
Whitepaper
0 Comentarios

The AIDA model is perhaps the best known marketing model amongst non-marketers of all the classic marketing models we featured in our recent post and poll. The vote showed many…Leer Más →

The No. 1 Reason Why Brand Extensions Fail

5 June, 2015
Whitepaper
0 Comentarios

Is your company interested in extending its brand? I bet many of you will answer “yes.” Marketers everywhere are under increasing pressure to boost short-term results and show return on…Leer Más →

Brands need to adapt to remain competitive

30 May, 2015
Studies
0 Comentarios

Affluent consumers have recovered from the recession, but their willingness to spend is reserved, according to a new report from Unity Marketing. Bragging rights have changed from the designer to…Leer Más →

5 Ways to Grow Your Market by Seth Godin

24 May, 2015
Whitepaper
0 Comentarios

The world's top marketing guru explains how to innovate your sales and marketing. Invent a New Market Segment … innovate the extremes of category where you compete. Position your product…Leer Más →

The concept of Gaining Share of Market (SOM)

Capturing Share of Market (SOM) requires defining and executing a set of “Strategic and tactical moves” to gain consumers’ preference, ideally on a continuous basis. The ”battle field” is the…Leer Más →