Rebranding
Brand teams are quick to rebrand when they hit a rough patch. But they sometimes forget that a brand is more than a company name, logo, tagline, or ad creative.…Leer Más →
Archivo Mensual: July 2015
Lovemarks and B2B branding
Is the idea of B2C Lovemarks transferable to a B2B context? If so, how should a B2B Lovemark be characterized? Based on the theories of Saatchi and Saatchi CEO Kevin…Leer Más →
Customer Experience Is the Heart of a Brand
Failure to integrate CX management technologies may cause it to skip a beat. With everything that marketers do to woo customers, the customer experience (CX) is often the key…Leer Más →