May I Define Your Attention, Please?
Let’s Go Mets! Let’s Go Mets! Okay, now that I got that out of the way, the real stuff: With the World Series approaching (Let’s Go Mets! …huh, maybe it wasn’t…Leer Más →
Irrational consumption: How consumers really make decisions
The emergent field of behavioral economics is opening opportunities for companies to build stronger relationships with their customers. An excellent article from Mckinsey & Company. Full article, clic HERE.Leer Más →
Regional Promotions Strategy and Organization for PEPSICO
We recently concluded an assignment to develop a proposal for Regional Promotions Strategy and Organization for Pepsico Foods Latin America. We are confident that our recommendations will enable this organization…Leer Más →
Alliance: Round Feather / Share Gains
We have joined experience and talents with Round Feather, a Product Innovation house based in San Diego, CA, USA to help clients develop Concepts and prototypes for new products.Leer Más →
We have formed an alliance with Resight Group
We have formed an alliance with Resight Group, a Market Intelligence agency based in Singapore. This alliance enables us to assist clients understand the Consumers and analyze key competitors in Asian…Leer Más →
Application of Dreams
"I’ve heard mobile apps described as the new web site. And that having a mobile app is essential to gaining “share of conversation”. There are more than 300,000 mobile apps…Leer Más →
Event Marketing Can Help You Supersize Your Sales
The retail world is an incredibly saturated market, with stores of all shapes and sizes competing head to head for sales. Retailers need to go above and beyond to differentiate…Leer Más →
Marketing Training Program for Sherwin Williams Mexico
On September 18th, 2015, we successfully completed a Marketing Training program for the executives of the Automotive division of Sherwin Williams Mexico. The program included lndustrial Marketing Fundamentals and B2B…Leer Más →
Does your brand connect with tomorrow´s customers?
For years, many large brands targeted Baby Boomers, evolving with them as their spending rose and their needs changed. Today, we face the next demographic transformation—as 70 million Millennials increase…Leer Más →
Design Thinking
Design Thinking is one of the more hyped (and frequently misunderstood) terms in business. Many companies have jumped on the Design Thinking bandwagon without really knowing what it means. The…Leer Más →