Application of Dreams
"I’ve heard mobile apps described as the new web site. And that having a mobile app is essential to gaining “share of conversation”. There are more than 300,000 mobile apps…Leer Más →
Whitepaper
Event Marketing Can Help You Supersize Your Sales
The retail world is an incredibly saturated market, with stores of all shapes and sizes competing head to head for sales. Retailers need to go above and beyond to differentiate…Leer Más →
Does your brand connect with tomorrow´s customers?
For years, many large brands targeted Baby Boomers, evolving with them as their spending rose and their needs changed. Today, we face the next demographic transformation—as 70 million Millennials increase…Leer Más →
Design Thinking
Design Thinking is one of the more hyped (and frequently misunderstood) terms in business. Many companies have jumped on the Design Thinking bandwagon without really knowing what it means. The…Leer Más →
Lovemarks and B2B branding
Is the idea of B2C Lovemarks transferable to a B2B context? If so, how should a B2B Lovemark be characterized? Based on the theories of Saatchi and Saatchi CEO Kevin…Leer Más →
Emotions drive purchase decisions
Consumers emotions have a significant impact on their behavior Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst…Leer Más →
The AIDA Model … Examples and Tips for using it in the real world
The AIDA model is perhaps the best known marketing model amongst non-marketers of all the classic marketing models we featured in our recent post and poll. The vote showed many…Leer Más →
The No. 1 Reason Why Brand Extensions Fail
Is your company interested in extending its brand? I bet many of you will answer “yes.” Marketers everywhere are under increasing pressure to boost short-term results and show return on…Leer Más →
5 Ways to Grow Your Market by Seth Godin
The world's top marketing guru explains how to innovate your sales and marketing. Invent a New Market Segment … innovate the extremes of category where you compete. Position your product…Leer Más →
The concept of Gaining Share of Market (SOM)
Capturing Share of Market (SOM) requires defining and executing a set of “Strategic and tactical moves” to gain consumers’ preference, ideally on a continuous basis. The ”battle field” is the…Leer Más →