Rebranding
Brand teams are quick to rebrand when they hit a rough patch. But they sometimes forget that a brand is more than a company name, logo, tagline, or ad creative.…Leer Más →
Studies
Customer Experience Is the Heart of a Brand
Failure to integrate CX management technologies may cause it to skip a beat. With everything that marketers do to woo customers, the customer experience (CX) is often the key…Leer Más →
Brands need to adapt to remain competitive
Affluent consumers have recovered from the recession, but their willingness to spend is reserved, according to a new report from Unity Marketing. Bragging rights have changed from the designer to…Leer Más →