May I Define Your Attention, Please?
Let’s Go Mets! Let’s Go Mets! Okay, now that I got that out of the way, the real stuff: With the World Series approaching (Let’s Go Mets! …huh, maybe it wasn’t…Leer Más →
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Irrational consumption: How consumers really make decisions
The emergent field of behavioral economics is opening opportunities for companies to build stronger relationships with their customers. An excellent article from Mckinsey & Company. Full article, clic HERE.Leer Más →
Customer Loyalty is Dead. Long Live Engagement
Customer loyalty is notoriously difficult to measure. Loyalty is typically gauged by proxy, such as via surveys that capture a stated intention to recommend or to repurchase. But stated…Leer Más →
Innovation “Strategy”
Marketers are full of buzzwords, particularly when talking about innovation. Even the term “innovation” is a cliché in danger of losing its meaning. In talking about innovation, it’s easy to…Leer Más →
Innocentive & Open Source Innovation
An recent article from the Economist made me think about how companies could learn from the distributed innovation of open source to find the great ideas within. The article is…Leer Más →
Startup Branding and Selling to Martians
Two points about startup marketing: Branding is THE most important facet of startup marketing Branding is about how your offering resonates EMOTIONALLY with the buyer NOT the benefit you provide.…Leer Más →
Six Ways Contextualization Helps Capture Customers’ Interest
Context has become everything to the retail shopping experience. It's no longer substantial to simply paste a generic "20% off" sign on a store window, or send an email announcing…Leer Más →
Rethink Your Branding to Create Crazy Love From Customers
A company can exist to merely sell stuff and make money. And, certainly, many do. But a special breed of brands that have transcended revenue as a focal point have…Leer Más →