Innocentive & Open Source Innovation
An recent article from the Economist made me think about how companies could learn from the distributed innovation of open source to find the great ideas within. The article is…Leer Más →
Archivo Mensual: August 2015
Startup Branding and Selling to Martians
Two points about startup marketing: Branding is THE most important facet of startup marketing Branding is about how your offering resonates EMOTIONALLY with the buyer NOT the benefit you provide.…Leer Más →
Six Ways Contextualization Helps Capture Customers’ Interest
Context has become everything to the retail shopping experience. It's no longer substantial to simply paste a generic "20% off" sign on a store window, or send an email announcing…Leer Más →
Rethink Your Branding to Create Crazy Love From Customers
A company can exist to merely sell stuff and make money. And, certainly, many do. But a special breed of brands that have transcended revenue as a focal point have…Leer Más →