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Archivo Mensual: June 2015

Emotions drive purchase decisions

  • 24 June, 2015
  • Whitepaper
  • 0 Comentarios
Consumers emotions have a significant impact on their behavior Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst…Leer Más →

The AIDA Model … Examples and Tips for using it in the real world

  • 12 June, 2015
  • Whitepaper
  • 0 Comentarios
The AIDA model is perhaps the best known marketing model amongst non-marketers of all the classic marketing models we featured in our recent post and poll. The vote showed many…Leer Más →

The No. 1 Reason Why Brand Extensions Fail

  • 5 June, 2015
  • Whitepaper
  • 0 Comentarios
Is your company interested in extending its brand? I bet many of you will answer “yes.” Marketers everywhere are under increasing pressure to boost short-term results and show return on…Leer Más →
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    Recent Posts
    • May I Define Your Attention, Please?
    • Irrational consumption: How consumers really make decisions
    • Regional Promotions Strategy and Organization for PEPSICO
    • Alliance: Round Feather / Share Gains
    • We have formed an alliance with Resight Group
    Recent Comments
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