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Archivo Mensual: May 2015

Brands need to adapt to remain competitive

  • 30 May, 2015
  • Studies
  • 0 Comentarios
Affluent consumers have recovered from the recession, but their willingness to spend is reserved, according to a new report from Unity Marketing. Bragging rights have changed from the designer to…Leer Más →

5 Ways to Grow Your Market by Seth Godin

  • 24 May, 2015
  • Whitepaper
  • 0 Comentarios
The world's top marketing guru explains how to innovate your sales and marketing. Invent a New Market Segment … innovate the extremes of category where you compete. Position your product…Leer Más →

The concept of Gaining Share of Market (SOM)

  • 2 May, 2015
  • Whitepaper
  • 0 Comentarios
Capturing Share of Market (SOM) requires defining and executing a set of “Strategic and tactical moves” to gain consumers’ preference, ideally on a continuous basis. The ”battle field” is the…Leer Más →
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    Recent Posts
    • May I Define Your Attention, Please?
    • Irrational consumption: How consumers really make decisions
    • Regional Promotions Strategy and Organization for PEPSICO
    • Alliance: Round Feather / Share Gains
    • We have formed an alliance with Resight Group
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