Irrational consumption: How consumers really make decisions

The emergent field of behavioral economics is opening opportunities for companies to build stronger relationships with their customers. An excellent article from Mckinsey & Company.

Full article, clic HERE.

Related Posts

Deja un comentario

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>