The results delivered by a Competitive Intelligence project include:
- Definition of competitors’ weak points
- Identification of blind spots in the Marketing Mix of the client’s Brand
- Discovery or Opportunities and / or Threats that the business environment of the category / brand can present
- Definition and tracking of Key Performance Indicators of the brand in a competitive context
- Brand Strategy and growth plans grounded on consumer insights and competitive intelligence.
The end result is a thorough diagnostic of the brand competitive situation with specific actions to drive growth, improve profitability, build or strengthen brand image and gain market share.
