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		<title>May I Define Your Attention, Please?</title>
		<link>https://sharegains.com/blog/en/may-i-define-your-attention-please/</link>
		<comments>https://sharegains.com/blog/en/may-i-define-your-attention-please/#comments</comments>
		<pubDate>Tue, 10 Nov 2015 23:35:14 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=165</guid>
		<description><![CDATA[Let’s Go Mets! Let’s Go Mets! Okay, now that I got that out of the way, the real stuff: With the World Series approaching (Let’s Go Mets! …huh, maybe it wasn’t all out of the way) it means it’s also the time of year for media pundits to be talking about exactly how many people are...]]></description>
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		<item>
		<title>Irrational consumption: How consumers really make decisions</title>
		<link>https://sharegains.com/blog/en/irrational-consumption-how-consumers-really-make-decisions/</link>
		<comments>https://sharegains.com/blog/en/irrational-consumption-how-consumers-really-make-decisions/#comments</comments>
		<pubDate>Tue, 03 Nov 2015 23:10:08 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=159</guid>
		<description><![CDATA[The emergent field of behavioral economics is opening opportunities for companies to build stronger relationships with their customers. An excellent article from Mckinsey &#38; Company. Full article, clic HERE.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Regional Promotions Strategy and Organization for PEPSICO</title>
		<link>https://sharegains.com/blog/en/regional-promotions-strategy-and-organization-por-pepsico/</link>
		<comments>https://sharegains.com/blog/en/regional-promotions-strategy-and-organization-por-pepsico/#comments</comments>
		<pubDate>Wed, 14 Oct 2015 21:15:38 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=148</guid>
		<description><![CDATA[We recently concluded an assignment to develop a proposal for Regional Promotions Strategy and Organization for Pepsico Foods Latin America. We are confident that our recommendations will enable this organization to reach new levels of efficiency and impact of promotions executed in markets of this dynamic region.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Alliance: Round Feather / Share Gains</title>
		<link>https://sharegains.com/blog/en/alliance-round-feather-share-gains/</link>
		<comments>https://sharegains.com/blog/en/alliance-round-feather-share-gains/#comments</comments>
		<pubDate>Wed, 14 Oct 2015 21:09:38 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=142</guid>
		<description><![CDATA[We have joined experience and talents with Round Feather, a Product Innovation house based in San Diego, CA, USA to help clients develop Concepts and prototypes for new products.]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/alliance-round-feather-share-gains/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>We have formed an alliance with Resight Group</title>
		<link>https://sharegains.com/blog/en/we-have-formed-an-alliance-with-resight-group/</link>
		<comments>https://sharegains.com/blog/en/we-have-formed-an-alliance-with-resight-group/#comments</comments>
		<pubDate>Wed, 14 Oct 2015 21:04:06 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=136</guid>
		<description><![CDATA[We have formed an alliance with Resight Group, a Market Intelligence agency based in Singapore. This alliance enables us to assist clients understand the Consumers and analyze key competitors in Asian markets (China, Japan, Malaysia, Singapore, among others) to explore business opportunities.]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/we-have-formed-an-alliance-with-resight-group/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Application of Dreams</title>
		<link>https://sharegains.com/blog/en/application-of-dreams/</link>
		<comments>https://sharegains.com/blog/en/application-of-dreams/#comments</comments>
		<pubDate>Tue, 13 Oct 2015 17:05:21 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=132</guid>
		<description><![CDATA[&#8220;I’ve heard mobile apps described as the new web site. And that having a mobile app is essential to gaining “share of conversation”. There are more than 300,000 mobile apps today on Apple’s platform alone, up from 200,000 just last year. Many of these apps are launched by brands as a new way to reach...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Event Marketing Can Help You Supersize Your Sales</title>
		<link>https://sharegains.com/blog/en/event-marketing-can-help-you-supersize-your-sales/</link>
		<comments>https://sharegains.com/blog/en/event-marketing-can-help-you-supersize-your-sales/#comments</comments>
		<pubDate>Wed, 30 Sep 2015 20:09:42 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=126</guid>
		<description><![CDATA[The retail world is an incredibly saturated market, with stores of all shapes and sizes competing head to head for sales. Retailers need to go above and beyond to differentiate themselves—and engagement is no easy feat. Event marketing, however, offers retailers a chance to achieve new levels of customer engagement, creating valuable hype and translating...]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/event-marketing-can-help-you-supersize-your-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Training Program for Sherwin Williams Mexico</title>
		<link>https://sharegains.com/blog/en/marketing-training-program-for-sherwin-williams-mexico/</link>
		<comments>https://sharegains.com/blog/en/marketing-training-program-for-sherwin-williams-mexico/#comments</comments>
		<pubDate>Sat, 26 Sep 2015 22:16:41 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding fundamentals]]></category>
		<category><![CDATA[btl best practices]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=120</guid>
		<description><![CDATA[On September 18th, 2015, we successfully completed a Marketing Training program for the executives of the Automotive division of Sherwin Williams Mexico. The program included lndustrial Marketing Fundamentals and B2B Sales, Branding Fundamentals, BTL Best Practices and Digital Marketing 101.]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/marketing-training-program-for-sherwin-williams-mexico/feed/</wfw:commentRss>
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		</item>
		<item>
		<title>Does your brand connect with tomorrow´s customers?</title>
		<link>https://sharegains.com/blog/en/does-your-brand-connect-with-tomorrows-customers/</link>
		<comments>https://sharegains.com/blog/en/does-your-brand-connect-with-tomorrows-customers/#comments</comments>
		<pubDate>Thu, 24 Sep 2015 22:11:58 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Whitepaper]]></category>
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		<category><![CDATA[ten y]]></category>

		<guid isPermaLink="false">http://sharegains.com/blog/?p=117</guid>
		<description><![CDATA[For years, many large brands targeted Baby Boomers, evolving with them as their spending rose and their needs changed. Today, we face the next demographic transformation—as 70 million Millennials increase their spending and influence. Within seven years, this group is expected to control a full 50 percent of disposable spending. But as—or more—important than their...]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/does-your-brand-connect-with-tomorrows-customers/feed/</wfw:commentRss>
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		</item>
		<item>
		<title>Design Thinking</title>
		<link>https://sharegains.com/blog/en/design-thinking/</link>
		<comments>https://sharegains.com/blog/en/design-thinking/#comments</comments>
		<pubDate>Wed, 16 Sep 2015 19:17:31 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Whitepaper]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=113</guid>
		<description><![CDATA[Design Thinking is one of the more hyped (and frequently misunderstood) terms in business. Many companies have jumped on the Design Thinking bandwagon without really knowing what it means. The term is frequently trotted out to describe just about any organization — even organizations with a pretty superficial appreciation of Design. Sometimes the Design Thinking...]]></description>
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