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	<title>Sharegains &#187; Whitepaper</title>
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		<title>Application of Dreams</title>
		<link>https://sharegains.com/blog/en/application-of-dreams/</link>
		<comments>https://sharegains.com/blog/en/application-of-dreams/#comments</comments>
		<pubDate>Tue, 13 Oct 2015 17:05:21 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<category><![CDATA[application of dreams]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=132</guid>
		<description><![CDATA[&#8220;I’ve heard mobile apps described as the new web site. And that having a mobile app is essential to gaining “share of conversation”. There are more than 300,000 mobile apps today on Apple’s platform alone, up from 200,000 just last year. Many of these apps are launched by brands as a new way to reach...]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/application-of-dreams/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Event Marketing Can Help You Supersize Your Sales</title>
		<link>https://sharegains.com/blog/en/event-marketing-can-help-you-supersize-your-sales/</link>
		<comments>https://sharegains.com/blog/en/event-marketing-can-help-you-supersize-your-sales/#comments</comments>
		<pubDate>Wed, 30 Sep 2015 20:09:42 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Whitepaper]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=126</guid>
		<description><![CDATA[The retail world is an incredibly saturated market, with stores of all shapes and sizes competing head to head for sales. Retailers need to go above and beyond to differentiate themselves—and engagement is no easy feat. Event marketing, however, offers retailers a chance to achieve new levels of customer engagement, creating valuable hype and translating...]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/event-marketing-can-help-you-supersize-your-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does your brand connect with tomorrow´s customers?</title>
		<link>https://sharegains.com/blog/en/does-your-brand-connect-with-tomorrows-customers/</link>
		<comments>https://sharegains.com/blog/en/does-your-brand-connect-with-tomorrows-customers/#comments</comments>
		<pubDate>Thu, 24 Sep 2015 22:11:58 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=117</guid>
		<description><![CDATA[For years, many large brands targeted Baby Boomers, evolving with them as their spending rose and their needs changed. Today, we face the next demographic transformation—as 70 million Millennials increase their spending and influence. Within seven years, this group is expected to control a full 50 percent of disposable spending. But as—or more—important than their...]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/does-your-brand-connect-with-tomorrows-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design Thinking</title>
		<link>https://sharegains.com/blog/en/design-thinking/</link>
		<comments>https://sharegains.com/blog/en/design-thinking/#comments</comments>
		<pubDate>Wed, 16 Sep 2015 19:17:31 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Whitepaper]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=113</guid>
		<description><![CDATA[Design Thinking is one of the more hyped (and frequently misunderstood) terms in business. Many companies have jumped on the Design Thinking bandwagon without really knowing what it means. The term is frequently trotted out to describe just about any organization — even organizations with a pretty superficial appreciation of Design. Sometimes the Design Thinking...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lovemarks and B2B branding</title>
		<link>https://sharegains.com/blog/en/lovemarks-and-b2b-branding/</link>
		<comments>https://sharegains.com/blog/en/lovemarks-and-b2b-branding/#comments</comments>
		<pubDate>Thu, 09 Jul 2015 17:10:29 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=61</guid>
		<description><![CDATA[Is the idea of B2C Lovemarks transferable to a B2B context? If so, how should a B2B Lovemark be characterized? Based on the theories of Saatchi and Saatchi CEO Kevin Roberts, and a Master’s thesis conducted in 2008 at the University of Lund, Sweden, we explore the possibilities of using Lovemarks in B2B branding with...]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/lovemarks-and-b2b-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emotions drive purchase decisions</title>
		<link>https://sharegains.com/blog/en/emotions-drive-purchase-decisions/</link>
		<comments>https://sharegains.com/blog/en/emotions-drive-purchase-decisions/#comments</comments>
		<pubDate>Wed, 24 Jun 2015 00:37:20 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=53</guid>
		<description><![CDATA[Consumers emotions have a significant impact on their behavior Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals. While consumers might think their decision-making is based on reason, most often it is heavily influenced...]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/emotions-drive-purchase-decisions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The AIDA Model … Examples and Tips for using it in the real world</title>
		<link>https://sharegains.com/blog/en/the-aida-model-examples-and-tips-for-using-it-in-the-real-world/</link>
		<comments>https://sharegains.com/blog/en/the-aida-model-examples-and-tips-for-using-it-in-the-real-world/#comments</comments>
		<pubDate>Fri, 12 Jun 2015 15:48:55 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=48</guid>
		<description><![CDATA[The AIDA model is perhaps the best known marketing model amongst non-marketers of all the classic marketing models we featured in our recent post and poll. The vote showed many marketers find it useful too, perhaps since we apply it daily whether consciously or subconsciously when we&#8217;re thinking how to make our marketing communications effective....]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/the-aida-model-examples-and-tips-for-using-it-in-the-real-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The No. 1 Reason Why Brand Extensions Fail</title>
		<link>https://sharegains.com/blog/en/the-no-1-reason-why-brand-extensions-fail/</link>
		<comments>https://sharegains.com/blog/en/the-no-1-reason-why-brand-extensions-fail/#comments</comments>
		<pubDate>Fri, 05 Jun 2015 18:44:38 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=40</guid>
		<description><![CDATA[Is your company interested in extending its brand? I bet many of you will answer “yes.” Marketers everywhere are under increasing pressure to boost short-term results and show return on investment. Stretching your existing brand may look like a cheaper, quicker and less risky way to do this than investing in a new one. However,...]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/the-no-1-reason-why-brand-extensions-fail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Ways to Grow Your Market by Seth Godin</title>
		<link>https://sharegains.com/blog/en/5-ways-to-grow-your-market-by-seth-godin/</link>
		<comments>https://sharegains.com/blog/en/5-ways-to-grow-your-market-by-seth-godin/#comments</comments>
		<pubDate>Sun, 24 May 2015 12:56:51 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Whitepaper]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=30</guid>
		<description><![CDATA[The world&#8217;s top marketing guru explains how to innovate your sales and marketing. Invent a New Market Segment … innovate the extremes of category where you compete. Position your product or service at the &#8220;logical extreme&#8221; of some aspect of your product category. For example, if the typical product in your market is expensive but...]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/5-ways-to-grow-your-market-by-seth-godin/feed/</wfw:commentRss>
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		<title>The concept of Gaining Share of Market (SOM)</title>
		<link>https://sharegains.com/blog/en/the-concept-of-gaining-share-of-market-som/</link>
		<comments>https://sharegains.com/blog/en/the-concept-of-gaining-share-of-market-som/#comments</comments>
		<pubDate>Sat, 02 May 2015 13:09:42 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=18</guid>
		<description><![CDATA[Capturing Share of Market (SOM) requires defining and executing a set of “Strategic and tactical moves” to gain consumers’ preference, ideally on a continuous basis. The ”battle field” is the target consumer; specifically his/her … Mind (Recall) Pocket / Wallet (disposable income to buy) “Stomach” (Consumption occasion) Heart (Affection) The Strategic / Tactical moves occur...]]></description>
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