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	<title>Sharegains &#187; Studies</title>
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		<title>Rebranding</title>
		<link>https://sharegains.com/blog/en/rebranding/</link>
		<comments>https://sharegains.com/blog/en/rebranding/#comments</comments>
		<pubDate>Wed, 15 Jul 2015 02:11:26 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Studies]]></category>
		<category><![CDATA[a market research company]]></category>
		<category><![CDATA[advertising and marketing]]></category>
		<category><![CDATA[advertising development]]></category>
		<category><![CDATA[Brand building programs]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[build strong brands]]></category>
		<category><![CDATA[business intelligence]]></category>
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		<category><![CDATA[the shack]]></category>

		<guid isPermaLink="false">http://sharegains.com/blog/?p=68</guid>
		<description><![CDATA[Brand teams are quick to rebrand when they hit a rough patch. But they sometimes forget that a brand is more than a company name, logo, tagline, or ad creative. And that a shiny new brand identity won’t automatically solve all of the problems of the business. The marketing world is littered with failed rebranding...]]></description>
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		<item>
		<title>Customer Experience Is the Heart of a Brand</title>
		<link>https://sharegains.com/blog/en/customer-experience-is-the-heart-of-a-brand/</link>
		<comments>https://sharegains.com/blog/en/customer-experience-is-the-heart-of-a-brand/#comments</comments>
		<pubDate>Mon, 06 Jul 2015 00:35:10 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Studies]]></category>
		<category><![CDATA[a market research company]]></category>
		<category><![CDATA[advertising and marketing]]></category>
		<category><![CDATA[advertising development]]></category>
		<category><![CDATA[Brand building programs]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[build strong brands]]></category>
		<category><![CDATA[business intelligence]]></category>
		<category><![CDATA[business opportunities]]></category>
		<category><![CDATA[company research firms of markets worldwide]]></category>
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		<category><![CDATA[concept development]]></category>
		<category><![CDATA[concept ideation]]></category>
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		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[consumer trends]]></category>
		<category><![CDATA[customer experience]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=58</guid>
		<description><![CDATA[&#160; Failure to integrate CX management technologies may cause it to skip a beat. With everything that marketers do to woo customers, the customer experience (CX) is often the key indicator of whether customers will fall in love with a brand. So, it should be no surprise that marketers are absolutely infatuated with CX. Consider...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brands need to adapt to remain competitive</title>
		<link>https://sharegains.com/blog/en/brands-need-to-adapt-to-remain-competitive/</link>
		<comments>https://sharegains.com/blog/en/brands-need-to-adapt-to-remain-competitive/#comments</comments>
		<pubDate>Sat, 30 May 2015 12:25:10 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Studies]]></category>
		<category><![CDATA[a market research company]]></category>
		<category><![CDATA[advertising and marketing]]></category>
		<category><![CDATA[advertising development]]></category>
		<category><![CDATA[bmw]]></category>
		<category><![CDATA[Brand building programs]]></category>
		<category><![CDATA[brand strategy]]></category>
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		<category><![CDATA[build strong brands]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=35</guid>
		<description><![CDATA[Affluent consumers have recovered from the recession, but their willingness to spend is reserved, according to a new report from Unity Marketing. Bragging rights have changed from the designer to the bargain, and affluent consumers are not necessarily looking for the best brand or design, but what they can receive for their money. This change...]]></description>
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