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	<title>Sharegains &#187; Sin categoría</title>
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		<title>May I Define Your Attention, Please?</title>
		<link>https://sharegains.com/blog/en/may-i-define-your-attention-please/</link>
		<comments>https://sharegains.com/blog/en/may-i-define-your-attention-please/#comments</comments>
		<pubDate>Tue, 10 Nov 2015 23:35:14 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Sin categoría]]></category>
		<category><![CDATA[a market research company]]></category>
		<category><![CDATA[advertising and marketing]]></category>
		<category><![CDATA[advertising development]]></category>
		<category><![CDATA[Brand building programs]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=165</guid>
		<description><![CDATA[Let’s Go Mets! Let’s Go Mets! Okay, now that I got that out of the way, the real stuff: With the World Series approaching (Let’s Go Mets! …huh, maybe it wasn’t all out of the way) it means it’s also the time of year for media pundits to be talking about exactly how many people are...]]></description>
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		<title>Irrational consumption: How consumers really make decisions</title>
		<link>https://sharegains.com/blog/en/irrational-consumption-how-consumers-really-make-decisions/</link>
		<comments>https://sharegains.com/blog/en/irrational-consumption-how-consumers-really-make-decisions/#comments</comments>
		<pubDate>Tue, 03 Nov 2015 23:10:08 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Sin categoría]]></category>
		<category><![CDATA[a market research company]]></category>
		<category><![CDATA[advertising and marketing]]></category>
		<category><![CDATA[advertising development]]></category>
		<category><![CDATA[Brand building programs]]></category>
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		<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=159</guid>
		<description><![CDATA[The emergent field of behavioral economics is opening opportunities for companies to build stronger relationships with their customers. An excellent article from Mckinsey &#38; Company. Full article, clic HERE.]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/irrational-consumption-how-consumers-really-make-decisions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Loyalty is Dead. Long Live Engagement</title>
		<link>https://sharegains.com/blog/en/customer-loyalty-is-dead-long-live-engagement/</link>
		<comments>https://sharegains.com/blog/en/customer-loyalty-is-dead-long-live-engagement/#comments</comments>
		<pubDate>Thu, 10 Sep 2015 00:44:53 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Sin categoría]]></category>
		<category><![CDATA[a market research company]]></category>
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		<category><![CDATA[innovation]]></category>
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		<category><![CDATA[loyalty]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=110</guid>
		<description><![CDATA[&#160; Customer loyalty is notoriously difficult to measure. Loyalty is typically gauged by proxy, such as via surveys that capture a stated intention to recommend or to repurchase. But stated intent and actual behavior can be very different. Consequently, loyalty as a business metric is often misleading and worse: It’s difficult to correlate with other...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Innovation “Strategy”</title>
		<link>https://sharegains.com/blog/en/innovation-strategy/</link>
		<comments>https://sharegains.com/blog/en/innovation-strategy/#comments</comments>
		<pubDate>Fri, 04 Sep 2015 03:50:10 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Sin categoría]]></category>
		<category><![CDATA[a market research company]]></category>
		<category><![CDATA[advertising and marketing]]></category>
		<category><![CDATA[advertising development]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=105</guid>
		<description><![CDATA[Marketers are full of buzzwords, particularly when talking about innovation. Even the term “innovation” is a cliché in danger of losing its meaning. In talking about innovation, it’s easy to get lost in the “strategery” and lose sight of the actual consumer need. We marketers tend to breathe our own exhaust after a while. One...]]></description>
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		<item>
		<title>Innocentive &amp; Open Source Innovation</title>
		<link>https://sharegains.com/blog/en/innocentive-open-source-innovation/</link>
		<comments>https://sharegains.com/blog/en/innocentive-open-source-innovation/#comments</comments>
		<pubDate>Sun, 30 Aug 2015 01:20:51 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Sin categoría]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=101</guid>
		<description><![CDATA[An recent article from the Economist made me think about how companies could learn from the distributed innovation of open source to find the great ideas within. The article is about InnoCentive, which helps connect problems with solutions: Innocentive is based on a simple idea: if a firm cannot solve a problem on its own,...]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/innocentive-open-source-innovation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Startup Branding and Selling to Martians</title>
		<link>https://sharegains.com/blog/en/startup-branding-and-selling-to-martians/</link>
		<comments>https://sharegains.com/blog/en/startup-branding-and-selling-to-martians/#comments</comments>
		<pubDate>Sun, 16 Aug 2015 12:24:37 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Sin categoría]]></category>
		<category><![CDATA[a market research company]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=96</guid>
		<description><![CDATA[Two points about startup marketing: Branding is THE most important facet of startup marketing Branding is about how your offering resonates EMOTIONALLY with the buyer NOT the benefit you provide. The example used was home cleaning products where the benefit was “cleaning the house” where the “branding” focus should have been “creating more family time”....]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/startup-branding-and-selling-to-martians/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Six Ways Contextualization Helps Capture Customers&#8217; Interest</title>
		<link>https://sharegains.com/blog/en/six-ways-contextualization-helps-capture-customers-interest/</link>
		<comments>https://sharegains.com/blog/en/six-ways-contextualization-helps-capture-customers-interest/#comments</comments>
		<pubDate>Mon, 10 Aug 2015 01:49:13 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Sin categoría]]></category>
		<category><![CDATA[a market research company]]></category>
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		<category><![CDATA[brand engagement]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=82</guid>
		<description><![CDATA[Context has become everything to the retail shopping experience. It&#8217;s no longer substantial to simply paste a generic &#8220;20% off&#8221; sign on a store window, or send an email announcing a common sale. The modern consumer now only pays attention when something matches his or her unique preferences, needs, and lifestyle. That is where contextualization...]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/six-ways-contextualization-helps-capture-customers-interest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rethink Your Branding to Create Crazy Love From Customers</title>
		<link>https://sharegains.com/blog/en/rethink-your-branding-to-create-crazy-love-from-customers/</link>
		<comments>https://sharegains.com/blog/en/rethink-your-branding-to-create-crazy-love-from-customers/#comments</comments>
		<pubDate>Sun, 02 Aug 2015 13:01:32 +0000</pubDate>
		<dc:creator><![CDATA[Óscar Vargas P.]]></dc:creator>
				<category><![CDATA[Sin categoría]]></category>
		<category><![CDATA[a market research company]]></category>
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		<category><![CDATA[Brand building programs]]></category>
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		<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://sharegains.com/blog/?p=78</guid>
		<description><![CDATA[A company can exist to merely sell stuff and make money. And, certainly, many do. But a special breed of brands that have transcended revenue as a focal point have been transformed into uber-powerful forces. So what do they focus on more than anything else? Emotions. And the business results are nothing short of astonishing....]]></description>
		<wfw:commentRss>https://sharegains.com/blog/en/rethink-your-branding-to-create-crazy-love-from-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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