2. What results do I get from a Competitive Intelligence service?
2. What results do I get from a Competitive Intelligence service?

The results delivered by a Competitive Intelligence project include:

  1. Definition of competitors’ weak points
  2. Identification of blind spots in the Marketing Mix of the client’s Brand
  3. Discovery or Opportunities and / or Threats that the business environment of the category / brand can present
  4. Definition and tracking of Key Performance Indicators of the brand in a competitive context
  5. Brand Strategy and growth plans grounded on consumer insights and competitive intelligence.

The end result is a thorough diagnostic of the brand competitive situation with specific actions to drive growth, improve profitability, build or strengthen brand image and gain market share.

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