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Associates

ASSOCIATES

Competitive Intelligence (Analysis of Competition, Consumer and Shopper Insights)

Guillermo Zárate

  • PhD in Statistics
    North Carolina State University
  • Ex Insights Director at Pepsico Mexico
  • 30 years of Experience

Mariano Lechuga

  • PhD in Psychology by University of Texas – Austin
  • Founder of Consumer Behavior Agency
  • 25 years of Experience

Carlos Delgado

  • General Management Program by IPADE
  • Ex Modern Trade Director at Femsa
  • Ex General Manager at Vitalmex
  • 20 years of Experience
Strategy, Brand Building and Training

Óscar Vargas

  • MBA - by American University
  • Ex VP Marketing Pepsico Foods Latin America
  • 24 years of Experience – Strategy, Innovation, Branding & Pricing

Lupita Allpízar

  • Accountant
    Escuela Bancaria y Comercial
  • Ex Marketing Services Director for Pepsico Mex
  • 30 years of experience - Advertising and Media

Guillermo Comyn

  • BA Communications by Centro de Instrucción Comercial e Industrial, Madrid, España.
  • Creative Director/Animator
  • 30 years of Experience – Advertising

Hugo Reyes

  • Art Graphics Designer by UNAM
  • 30 years of Experience – Branding & Design

Laura Corzo

  • BA Communications by Universidad Iberoamericana
  • Founder of Lead Image
  • 25 years of Experience – Public Relations
Business Partners

Resight Group

  • Market Intelligence agency based in Singapore.

Round Feather

  • Product Innovation house based in San Diego, CA, USA .
Address: Av. Vasco de Quiroga 3900 Torre A P10, México, DF, CP 05348
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